Speaking and Workshops

Kevin and Derek engage with clients on advertising and marketing topics across the globe. 

Recent projects include such things as:

  • Speaking to firms about the essential elements of advertising strategy

  • Agency relationship sessions to practice techniques in delivering effective feedback

  • Positioning workshops to identify and prioritize benefits for messaging across channels

  • Brief-writing workshops to help firms upgrade their advertising strategy

  • Journey-mapping exercises to help identify opportunities for increased value creation

Please reach out directly to d-rucker@kellogg.northwestern.edu or kevin-mctigue@kellogg.northwestern.edu with questions on speaking, workshops, consulting or education opportunities